Through their new-found success in the period of Social Media, fifth generation organic farm and tourism business Gleneden Organic Farm and The Gleneden Bullock Team celebrates a century-old family tradition
Interview by Dan Willersdorf
Owners: Rohan & Fiona Morris
Years Active: 2011 to present
Facebook Page Likes: 483 and counting
Social Media Success Magazine recently caught up with Rohan the Bullocky to talk about his successful marketing using Facebook.
SMSM: Tell me about yourself and “The Gleneden Bullock Team.”
Rohan Morris: Our business has two parts. Firstly, Gleneden Organic Farm is a family run, mixed farm with a variety of animals, plants and things to do. In addition to food and fibre production, we offer farm tours, a camping ground and activities including bush walks and camp-oven cooking. Secondly, the Gleneden Bullock Team is a tourism business, based on the displays that I do with my bullock team and other old-bush skills. They are listed together on Facebook under our page Gleneden Organic Farm and The Gleneden Bullock Team.
The Morris Family – my wife Fiona, children Eden and Jethro and I – now run the farm, which was started 104 years ago by my great grandfather in Gleneden, between Gayndah and Mundubbera. Eden and Jethro are the fifth generation of the Morris Family to live and work here. I am a farmer, bullock driver, and teacher. Fiona is a farmer and environmental scientist working in sustainable agriculture.
SMSM: Why did you consider using Social Media for your business?
RM: We are not conventional farmers, who send their produce to market and then take whatever price it brings on the day. We like to meet our customers at the farm, if possible, and show them what we are doing and develop a relationship with them. Visitors to the farm for our displays and activities are also important to our business. Our business needs people and Social Media is an effective and economical method of finding them.
SMSM: Do you do any other marketing?
Rohan: We rely completely on word-of-mouth from happy customers and social networking for our marketing.
SMSM: What do you use the Facebook page for?
RM: We try to post a regular stream of photos showing our farm activities and letting people know what is available for sale. Facebook is a good way for us to show people that our farm is an interesting and beautiful place to spend time and a source of very healthy and nutritious food.
SMSM: Has Social Media been worthwhile?
RM: Using Social Media has connected Gleneden Organic Farm and The Gleneden Bullock Team with local customers and interested people from further afield.
Gleneden Organic Farm and The Gleneden Bullock Team’s top tips for using Facebook:
- Carry a camera and look out for interesting things and beautiful images to share, and
- Post regularly, but make sure quality always comes before quantity.
For booking enquiries andother information on tour offers, call 0429 137 224 during normal office hours, or email: firstname.lastname@example.org.
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