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Latest Posts
Outside the Box
How local organic food retailer Fraser Region Organic Goodness decided to go the Internet route for their one-of-a-kind business, emerging as a fully-fledged grocery store and one of town’s most trusted health promoters in just two years
An Open House Is Good For Business
Passionate young property educator avoids using Social Media as a sales tool, but it helps his business grow anyway
Fish or Cut Bait
How long-range fishing charter business Tura Charters was able to recover from the downturn in business from the Global Financial Crisis thanks to the smart use of Social Media
Cruisin’ Along
For 18 years, 1770 LARC! Tours has been one of the most unique tourist attractions on the Central Queensland Coast. Like their two iconic pink amphibians, witness how this business has continued to move smoothly forward, and perhaps even raging swiftly on through this competitive social media era.
Smashing the Competition
A closer look at coaching business Ace Tennis in Hervey Bay, Queensland, and how Facebook turned their double-faults and unforced errors in marketing to concrete business victories in no time
Oh, So Delicious, Indeed
In just over two years, from what came in as merely a rookie testing out the waters as a small scale business, Alowishus Delicious has lived up to its slogan of being “the change” around town, becoming a familiar landmark for quality coffee and sandwiches, and not without valuable help from friends, the community, and Facebook.
It [using Social Media] has had this big effect on the business. Slowly filtering through with lots of people viewing the page, we’re now starting to get a lot of our enquiries actually from Facebook so it’s a big benefit to us on our business. I think if you want to get your business out there, give it a go, because it’s definitely worth it; it’s the way to go. It’s what’s happening in this generation.
Facebook is way more important to us than a website. It’s reached many more customers for tennis than our website and it’s so much easier to keep updated as well than a real website.
Facebook’s been a big tool in us getting as successful as we did so quickly – just getting the word out there. It’s friends telling their friends. It’s not someone just on the television going: ‘You should come here because they’ve got great coffee.’ I think the powerful thing with Facebook is it is friends’ recommendations.
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