No Pipe Dream with Social Media

The Social Media Success Secrets for Nu flow Wide Bay

We asked the Social Media account manager for Nuflow Wide Bay, Katrina Carey from Wide Reach Social Media, to share the strategies she used to achieve these results for Sam’s business.

1. “Create a marketing plan specific to the industry and the business. People consider plumbing to be boring – how do you make it exciting? The strategy must be more creative, and uniquely and well thought out for a business like this than, say, a cafe.”
2. “Pay for advertising. The days of a huge reach on Social Media for free are gone. Create targeted paid advertising to reach new customers.”
3. “Create different paid advertising campaigns for different audiences. In Sam’s case, he works with other plumbers that refer him work, he works with real estate agents that also use him for their drainage work, and of course the general public. We created a different campaign for each audience. They all say different things in the ad to appeal to that audience.
4. “Tie the marketing into the personality of the business. In Sam’s case, he’s known as a friendly and funny guy. This must come across on his Social Media. We’ve posted up videos of Sam singing karaoke in his plumbing truck and gotten huge response.”